The Next Trillion-Dollar Market Begins in Stadiums

The Next Trillion-Dollar Market Begins in Stadiums
In a new interview with financefeeds, ATLETA CEO and Founder Dima Saksonov explains why the next breakthrough in real-world asset (RWA) tokenization won’t come from real estate or bonds — but from sports.

Key insight: athletes, contracts, performance data, and fan engagement aren’t just entertainment — they are real-world assets with emotional power that can take tokenization from niche finance to mass culture.

ATLETA is building the infrastructure designed for sports RWAs — modular, interoperable, secure, with decentralized storage, staking, and a native marketplace — solving the toughest industry challenges and opening the door to trillions in value.

With RWAs already at $25B and forecasts of $2–4T, ATLETA is putting sports at the tipping point of this historic transformation.